F FREEFORM PR & BRANDING
310-928-3713
Los Angeles & Southern California

PR, Marketing & Content Support Built for AEC, Commercial & High-Impact Growth

We replace short-term vanity campaigns with long-term PR, content, and lead generation systems for architecture, engineering, construction, home & property services, and commercial-services firms across SoCal.

Serving SoCal & Beyond
Dedicated AEC Focus
System-Based Growth

3-Minute PR & Marketing Audit

Step 1 of 4
Construction / Industrial
Architecture / Engineering
Commercial Real Estate / Hospitality
Home & Property Services
Nonprofit
Other

100% Confidential. Delivered in 24 hours.

How we're different

An extension of your team — not another vendor running one campaign.

Vanity Campaigns
Isolated pushes, rented attention, no compounding value once the budget stops.
Freeform Systems
Owned media, content, and pipeline infrastructure that keeps generating leads and coverage.
Vanity Campaigns
Metrics that look good in a slide deck but don't move revenue.
Freeform Systems
Reporting tied to RFPs won, press secured, and qualified pipeline.
Our process

A five-step growth methodology

Results

Featured work

Construction / Industrial

Southwest Industrial Electric

Rebuilt paid search strategy and business-development positioning to scale a regional electrical contractor's lead flow and recruiting pipeline.

↑ Lead Flow
↑ Recruiting
Nonprofit / Civic

Southern California Youth Nonprofit

Positioned executive leadership as a civic voice and helped secure a 3-year funding commitment through sustained media and community strategy.

3-Year Funding
Clients we work with
Southwest Industrial Electric logo
Youth With A Purpose logo
Bella Landscaping logo
"Freeform didn't just run a campaign for us — they built a system for how we tell our story, and it's still paying off."
Shameka Beaugard — CEO & Founder
About Freeform

Built for the firms that build, engineer, and serve Southern California.

Freeform PR & Branding works with architecture, engineering, construction, and industrial-services firms, home and property services companies, high-impact nonprofits, and commercial real estate and hospitality brands across Los Angeles and SoCal. We operate as an embedded team member — not a rotating vendor — building the full marketing system your growth depends on: web, paid and organic search, social, and press, as owned infrastructure that compounds over years, not campaign cycles.

Methodology

The five-step growth methodology, in depth

What we hold ourselves to

Core values

Accountability

We report on outcomes tied to revenue and reputation — not vanity metrics.

Clear communication

You always know what's live, what's pending, and what's next.

Long-term equity

We build owned assets and systems, not one-off wins.

What we do

Six core offerings

Select any service to see the full scope, how we approach it, and answers to common questions.

← Back to Services

Core Services

How Freeform Helps

Who This Is For

Frequently Asked Questions

Ready to talk about this service?

Let's discuss your goals and whether this is the right starting point.

Questions

Frequently Asked Questions

General questions about working with Freeform. For questions specific to a service, open that service page directly.

Proof of work

Case studies

Scope

PPC keyword strategy, business-development redirect, and organic SEO support for a regional electrical contractor.

Strategy

Aligned paid and organic channels with the sales team's real capacity, sharpening targeting toward qualified commercial and industrial buyers.

Results

Scaled operations, improved lead flow quality, and strengthened the recruiting pipeline for skilled roles.

Full Scope

Built and managed a full marketing and communications system supporting business development, recruiting, project visibility, branding, content creation, SEO, social media, and outreach across multiple business units.

In Detail

Developed standardized collateral, case studies, and project summaries. Launched recurring campaigns and event programs. Supported executive communications and industry positioning.

Outcome

Established scalable marketing operations that strengthened visibility, improved lead flow, supported recruiting, and reinforced brand credibility across California and surrounding markets.

Southwest Industrial Electric trade show booth at the EV Charging Summit & Expo
EV Charging Summit & Expo trade show booth
SIE CEO Kristin Larson speaking on an industry conference panel
CEO Kristin Larson speaking on an industry panel
SIE team engaging attendees at the trade show booth
Engaging attendees at the SIE booth
SIE team at the annual charity basketball tournament benefiting the LAFD Foundation
Annual charity basketball tournament

Deliverables Freeform Produced

Green Energy Solutions marketing one-pager designed for SIE
Green Energy Solutions one-pager
Amazon DPX7 project summary sheet designed for SIE
Amazon DPX7 project summary sheet
Modern Electrician Podcast promotional graphic designed for SIE
Modern Electrician Podcast promo graphic

Featured In

Construction Executive — "Net Gains: Southwest Industrial Electric's Charity Basketball Tournament" → PR Newswire — "Contractors Score Big at Charity Basketball Tournament" → PR Newswire — "Southwest Industrial Electric Appears on the Inc. 5000" (5th consecutive year) → Construction Today — company feature profile →

CEO Kristin Larson in the Media

Business Focus Magazine — "From One Shop to Nationwide," interview with CEO Kristin Larson → Women Talk Construction — Episode 84, "A Communication Culture" with Kristin Larson → Localpreneur Podcast — Episode 11, with Grace Kulesza and Kristin Larson →

Scope

Executive positioning and media strategy for the organization's founder and leadership team.

Strategy

Built sustained press and community visibility around the organization's mission ahead of key funding conversations.

Results

Secured a 3-year funding commitment and elevated the founder as a recognized civic voice.

Full Scope

Built an integrated executive visibility and strategic media platform to scale regional impact, connect with institutional stakeholders, and bridge the gap between grassroots community action and high-level philanthropic leadership across Los Angeles County.

In Detail

Managed a high-profile recognition campaign through premier regional business media platforms. Collaborated directly with publication editorial and events teams to transition organizational leadership from award recipients to live event panelists, securing a vocal thought-leadership presence in front of key civic and corporate decision-makers.

Outcome

Established undeniable regional authority and executive credibility that directly contributed to securing a three-year funding commitment, ensuring long-term financial sustainability and scalable local outreach program growth.

Youth With A Purpose founder on stage at the LABJ Women's Leadership Symposium & Awards panel
LABJ Women's Leadership Symposium panel
Shameka Beaugard speaking on the symposium panel
Shameka Beaugard addressing the audience
Ribbon-cutting ceremony for the YWAP July Champions Club program
Ribbon-cutting for the July Champions Club
Youth With A Purpose staff at a community event
YWAP staff at a community event

Featured In

Los Angeles Business Journal Community Impact Advocate finalist profile of Shameka Beaugard
LABJ Community Impact Advocate finalist profile
Los Angeles Business Journal feature article on Youth With A Purpose
LABJ feature: "Empowering the Future with Community Youth Programs"
Los Angeles Business Journal print feature on Youth With A Purpose
LABJ print feature
Antelope Valley Press — "Youth With a Purpose opens new facility today with ceremony" →

Scope

A five-channel engagement — web, business development, paid search, SEO, and social — for a Los Angeles luxury landscape design and installation company.

Strategy

Treat the website, outreach, paid search, organic search, and social as one connected system rather than five separate vendors, so each channel reinforces the others.

Results

Clean, reliable conversion data for the first time, a paid search account built around proven performance, and a qualified pipeline of trade-partner leads across coastal LA neighborhoods.

Full Scope

Bella Landscaping came to Freeform with a Google Ads account that was spending steadily without a clear read on what was actually driving leads. Rather than treat that as an isolated paid-search fix, Freeform took on the full marketing picture — web, outreach, paid, organic, and social — as one coordinated engagement.

The Five Workstreams

Web Development

Built and shipped new geo-targeted service pages on Bella's existing site while scoping a full rebuild to give the marketing work a stronger foundation to run on.

Business Development & Outreach

Stood up a dedicated outreach program and inbox to reach general contractors, landscape architects, developers, and property managers directly across Bella's target neighborhoods.

Paid Search (PPC)

Diagnosed and fixed a conversion-tracking gap, rebuilt the keyword structure around proven converters, and layered in negative keywords to stop wasted spend.

SEO

Set up Google Business Profile, GA4, and Search Console properly, then built geo-targeted pages and updated structured snippets to support both search and outreach.

Social Media

Ran on-site content days to start building out a library of job-site and portfolio photography and testimonial content for ongoing use.

Outcome

Bella now has accurate conversion tracking, a paid search account rebuilt around what actually works, and a growing list of qualified trade-partner leads across Pacific Palisades, Beverly Hills, Santa Monica, Brentwood, Bel Air, the Hollywood Hills, and neighboring coastal communities.

Modern entry walkway and steps in a Bella Landscaping project
Entry walkway & steps, completed install
Custom wood side gate surrounded by planting in a Bella Landscaping project
Custom side gate & planting
Custom wood deck detail in a Bella Landscaping project
Custom deck detail
Expansion markets

The same framework, applied to Commercial Real Estate & Hospitality

The five-step methodology — Understand, Clarify, Build, Activate, Improve — isn't specific to AEC. Commercial real estate brokerages use it to build broker and market authority; hospitality brands use it to turn openings and events into sustained local press and repeat-visit demand. The system stays the same; only the story and channels shift.

Get in touch

Let's talk about your growth system.

Office

121 W. Lexington Dr. Suite 418c
Glendale, CA 91203

Direct

Phone: 310-928-3713

Hours: Mon–Fri, 9:00 AM – 6:00 PM PT

Map embed placeholder — Glendale, CA